LET’S LIVE GREENER LIVES?
4 500 000 000 000
cigarette butts are discarded in the environment, every year.
7000
cigarette butts end up in the floor, every minute, in Portugal.
4000
different toxic chemicals, in each cigarette butt
We want a butt free environment!
And we say it out loud for everyone to hear. This is the motto that moves us; it’s a manifesto to our existence. A vision that many believe impossible, but that many others dare to try. Thankfully. We know where we want to go, and how to get there. But for that we need your help. We need everyone’s help!
Join us for a #buttfreeplanet.
Beat the Butt’s mission is to change the way you look at cigarette butts and their impact on the environment. Our strategy combines a product (Beat the Butt Case), a collection Network and the transformation of butts into NEW products (Re-Butt Network).
The Product
The product is a 2 in 1 solution, that combines a cigarette pack holder with a cigarette butt container that is extensible and can hold more than 20 butts with the minimum space needed.
Our studies have shown us that the main reason why smokers throw cigarette butts to the floor is the lack of trash containers and to change that, we want the “butt container” to always be with the smoker. That’s the Beat the Butt.
How does it all happen?
With the Beat the Butt, the smoker has at his/her disposal a system to carry the cigarette pack with a cigarette butt container to not have to throw them to the floor ever again.
To easily dispose of them, you'll find collectors at the main kiosks and gas stations. We will collect the butts and forward them to our partners who will use them as raw material to be integrated into other products. They are not available yet, but we are already setting up pilot actions for that purpose!
Beat the Butt pilot
We are validating our proof of concept and we already have municipality partners, companies and individual users (testers) who are, together with us, validating this concept.
Do you want to know more? Continue to read.
Beat the Butt Pilot!?
Who are we?
“Beat the Butt was born one day, when I was watching a pitch about butt’s pollution and thinking that the problem was not that there isn’t enough trash bins. The problem is that trash bins are not the proper solution for smokers' everyday life. So, why not focus on that instead? From then until the creation of the first draft, it was fast, but to make it real, not so fast. This team of ordinary people believes there is still so much to do to help a bit on solving this problem. And we want YOU reading this, to be part of the change too, whether you are a smoker or not, because we can all make a difference.” Carla Portela
CARLA PORTELA | Those who know me, know that I always had a thing about saving the world. It's not always easy, but those who know me, know I don't give up easily, so we are here to stay!
BRUNO SOARES | I cannot change the whole world, but I can at least try a bit at a time. And its pretty handy to have a place to discard the butts that is not the floor.
TIAGO OLIVEIRA | I do not like to describe myself but I do like to help projects that I identify myself with to come alive and be part of the change. And with that, to contribute to a better planet.
Talk to us
Everything starts with an idea and we had this, but we would love to hear your thoughts.
Any doubts? Want to know more? Want to be our partner? Suggestions? Want to join us?
Then...talk to us! ;)